Tundra Endeavour
The Tundra Endeavour project was the audacious idea that became reality thanks to the amazing team effort between Saatchi LA, our client Toyota and the California Science Center. It is the story of the half-ton truck that towed the 150-ton Shuttle Endeavour, live, in front of the world, garnering over ONE BILLION unpaid media impressions in the process.
Case Study
The story, told in a series of videos, is on permanent exhibit at the California Science Center.
The Challenge
The Mission
An Astronaut’s Story
Born In America
Overbuilt
The Ultimate Journey
The Tundra's feat of towing the Spaceshuttle was so unbelievable, that people did not believe it was real. So we created a multicam view of the tow as it happened.
Land Cruiser – The truck that gets you backLong-Form Content
Supra – PinballSuper Bowl Spot
Tundra EndeavourAdvertising
Tacoma – Play NowProject type
Hotel TacomaAdvertising
CamryProject type
Prius – The longest chaseAdvertising
Celica - Looks FastAdvertising