Prius – The longest chase
To extend the reach of the Prius beyond the core audience of environmentally minded people, Toyota designed the new Prius with a slick look, aggressive performance and even better gas mileage. We took this badass attitude and designed the story of the longest chase around it. The first act was told in the 2016 Superbowl.
The Longest Chase
The Phenomenon
Hunters
Vanished
Land Cruiser – The truck that gets you backLong-Form Content
Supra – PinballSuper Bowl Spot
Tundra EndeavourAdvertising
Tacoma – Play NowProject type
Hotel TacomaAdvertising
CamryProject type
Prius – The longest chaseAdvertising
Celica - Looks FastAdvertising